From Beginner to Pro – Learn, Create, and Earn
MODULE 1: Foundation of Digital Marketing
Goal: Build strong basics before using tools.
Chapters:
1. Introduction to Digital Marketing
o What is Digital Marketing
o Traditional vs Digital
o Career & Earning Opportunities
o Overview of key platforms
2. Understanding the Digital Ecosystem
o Search Engines, Social Media, Email, and Content Marketing
o Audience Targeting & Buyer Persona
o Importance of Consistency and Branding
3. Setting Up Digital Presence
o Creating Gmail, Domain, and Hosting
o Basic Website Setup (WordPress / Blogger)
o Introduction to SEO-friendly structure
MODULE 2: AI & ChatGPT Tools for Digital Growth
Goal: Learn how AI can boost productivity and creativity.
Chapters:
1. Introduction to AI Tools
o What is AI in Marketing
o AI Content Creation & Optimization
2. ChatGPT Mastery
o ChatGPT Basics: Prompts & Responses
o Creating Scripts, Blogs, Captions, and Ad Copy
o Prompt Engineering Techniques
o Automating Repetitive Tasks
3. Top AI Tools for Creators
o Canva Magic Studio, Copy.ai, Jasper, Pictory, Vidyo.ai, etc.
o Integrating AI with Social Media & Marketing
MODULE 3: Social Media Branding & Promotion
Goal: Build and grow your online brand.
Chapters:
1. Social Media Platforms Overview
o Instagram, Facebook, YouTube, LinkedIn, X (Twitter)
o Platform Algorithms Explained
2. Building a Brand Identity
o Logo, Color, Tone & Consistency
o Personal Branding vs Business Branding
3. Content Strategy & Scheduling
o Creating Engaging Posts
o Hashtag & Trend Research
o Using Scheduling Tools (Buffer, Meta Suite)
4. Community Growth & Engagement
o Organic Growth Strategies
o Collaboration, Giveaways, and Influencer Tactics
MODULE 4: WhatsApp Marketing & Message Automation
Goal: Generate leads and conversions using WhatsApp tools.
Chapters:
1. WhatsApp Business Setup
2. Creating Catalogs & Auto Replies
3. Bulk Message & Broadcast Tools
4. Lead Capture with Chatbots & Google Forms
5. Integrating WhatsApp with Facebook & Websites
MODULE 5: Website, Blog & Vlog Creation
Goal: Build your own platform for authority and monetization.
Chapters:
1. WordPress Setup & Themes
2. SEO Fundamentals (On-page, Off-page)
3. Blog Writing with ChatGPT
4. Embedding Videos & Products
5. Monetization with Ads, Affiliates & Leads
MODULE 6: Google Ads & AdSense
Goal: Earn through advertising and traffic.
Chapters:
1. Understanding Google Ecosystem
2. AdSense Setup & Policies
3. Keyword Research & Ad Creation
4. Running Search & Display Ads
5. Budget Optimization & Analytics
MODULE 7: Instagram Reels & YouTube Shorts Editing
Goal: Create viral video content for reach and revenue.
Chapters:
1. Content Planning & Scripting
2. Mobile Editing Tools (CapCut, VN, InShot)
3. Voiceovers & Captions using AI
4. Hashtag & Algorithm Hacks
5. Monetization: Brand Deals, Affiliate, Ads
MODULE 8: Canva & Voice Editing Mastery
Goal: Design professional visuals and improve content quality.
Chapters:
1. Canva Basics to Pro
o Templates, Elements, Animations
o Designing Thumbnails, Reels, Posts, Flyers
2. Voice Editing & AI Tools
o Removing Noise, Clarity Improvement
o Using Audacity & AI Voice Enhancers
o Creating AI Voiceovers
MODULE 9: Freelancing & Earning Setup
Goal: Learn how to start earning with your skills.
Chapters:
1. Freelancing Platforms (Fiverr, Upwork, Freelancer)
2. Creating Professional Portfolios
3. Client Communication & Pricing
4. Building Passive Income Streams
5. Scaling: Courses, YouTube, Affiliate Marketing
MODULE 10: Final Project & Certification
Goal: Apply everything learned.
Chapters:
1. Create Your Own Digital Brand
o Build Social Profiles + Website + Content
2. Run a Real Ad Campaign
3. Monetize with AdSense / Affiliate / Freelance Work
Certification & Job Assistance
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